Build your survey
in minutes
aQuality MR is a complete self-serve (DIY) online survey and data collection platform. Build standard surveys from scratch in a visual editor (any question type, skip logic, quotas, multi-language), or start fast from a template. Do not want to write questions? Let AI draft it for you, or switch on optional AI conversational probing to go deeper on open-ends. Connect to respondent sample in one click and watch results in real time—all in the browser.
Your research goal (AI mode)
Test brand appeal and purchase intent for a new oat milk among Gen Z
Q1 How often do you buy plant-based milk?
Q2 What is your first impression of this packaging?
The whole research workflow, in one browser tab
aQuality MR is built by Zlex XQ LLC, a market research sample and online fieldwork provider. It is a complete self-serve survey platform: visual building, rich question types and logic, sample sourcing and real-time data. You can build standard surveys from scratch like any professional survey tool; AI is just an optional accelerator—there to draft or deepen open-ends when you want it, and easy to skip when you do not. No coding and no professional survey experience required—research agencies, brand insight teams and consultants use it for fast consumer (B2C) and B2B insights.
[ Core Capabilities ]
Core Capabilities
Build, deploy, collect and analyze—one platform across the full online quantitative workflow.
Self-serve Visual Builder
Build surveys from scratch in a drag-and-drop editor covering single/multi-select, rating, matrix, ranking and open-ended questions—WYSIWYG and fully under your control, no AI needed.
Rich Question Types & Logic
Skip logic, display conditions, quota management, randomization and multi-language cover the full needs of standard quantitative surveys, and handle complex screening and branching too.
AI-assisted Generation (optional)
When you do not want to write from scratch, describe your goal in a sentence and AI drafts a complete survey with suggested screeners, quotas and logic—ready to edit. Use it or not.
AI Conversational Surveys (optional)
Switch on conversational probing for open-ends, where AI digs deeper based on answers—quantitative structure plus qualitative depth. An enhancement; standard surveys run fine without it.
One-click Sample Sourcing
Connect directly to Zlex XQ proprietary panels and partner respondent networks to source qualified sample on demand—or field to your own respondent list.
Quality, Compliance & Real-time Data
Monitor completion, quota and quality live; built-in deduplication, digital fingerprinting and bad-response detection follow privacy and informed-consent, with a traceable, reconcilable chain.
[ Ways to Build ]
Three ways to build
aQuality MR is first a complete self-serve survey platform—build from scratch, start from a template, or let AI draft it. AI is an optional accelerator, not a requirement.
Build from scratch
Build standard surveys entirely by hand in the visual editor, like any professional survey tool.
- Single/multi-select, rating, matrix, ranking, open-ended
- Skip logic, display conditions, quotas, multi-language
- Fully under your control—no AI needed
Start from a template
Pick a common study template, tweak it, and launch—skip building from zero.
- CSAT/NPS, concept testing, brand health templates
- Question structures based on best practice
- Add, remove and adjust freely
Let AI draft it (optional)
Do not want to write from scratch? Let AI draft it, or switch on conversational probing for open-ends.
- Describe your goal; get a draft in seconds
- Optional AI conversational probing for open-ends
- Billed by AI token usage—use it or not
[ How It Works ]
Six steps, idea to data
The whole flow runs in the browser—no install, no code.
Create a survey
Choose how to start: build from scratch, use a template, or let AI draft it—your call.
Build questions & logic
Add or remove questions and set question types, skip logic, display conditions and quotas in the visual editor.
Add AI & languages (optional)
When needed, switch on AI conversational probing, generate multi-language versions, or let AI suggest extra questions.
Deploy & source sample
Publish in one click for a field link, connect to our respondent panel on demand, or field to your own list.
Collect in real time
Watch completion progress, quota fill and quality metrics live, with fraud checks removing invalid sample automatically.
Export & analyze
Export results or connect your analysis tools any time to get to insight fast.
[ Pricing ]
Free to build, pay per use
The platform itself carries no subscription or licensing fee—you pay only for what you actually use.
$0 platform fee
Sign up, build standard surveys by hand, use templates, use the visual editor and publish field links—all free. No monthly fee, no license fee, no hidden costs.
Sample collection (CPI)
When you source sample from our respondent panel, you pay per completed and qualified interview (CPI). Fielding to your own respondents incurs no sample fee.
AI token fee
Using AI survey generation and AI conversational surveys is billed by actual AI token usage. Not using the AI features means zero here.
In short: bring your own respondents and skip AI, and the platform is entirely free—fees only apply when you use our sample or AI capabilities. Sample unit pricing is quoted per project (audience, incidence, length of interview, market, etc.).
[ Who It Is For ]
Who uses aQuality MR
Any team that needs fast, reliable feedback from an audience.
Research agencies
Brand & insight teams
Consultants
Startup & growth teams
Common uses
Start your first project in minutes
Build by hand, start from a template, or let AI draft it—your call. Get your first survey running in minutes.
Start Now[ Start Now ]
Start Now
Tell us what you want to do and our team will reach out shortly to get you set up and running your first project.